Ultimo founder Lady Michelle Mone has teamed up with British Airways to launch its summer schedule, featuring in an ad campaign alongside the airline's new A380 super jumbo wearing a BA-inspired swimming costume.
Mone commented 'I fly with British Airways four times a week and it's a great honour to be part of this iconic British brand. My Ultimo team and I designed a fantastic one-off British Airways swimsuit to bring our two great brands together'.