Michelle Mone stars in British Airways campaign


26 03 2014

Ultimo founder Lady Michelle Mone has teamed up with British Airways to launch its summer schedule, featuring in an ad campaign alongside the airline's new A380 super jumbo wearing a BA-inspired swimming costume.

Mone commented 'I fly with British Airways four times a week and it's a great honour to be part of this iconic British brand. My Ultimo team and I designed a fantastic one-off British Airways swimsuit to bring our two great brands together'.

Sign up for our free newsletter

Get weekly news updates from The Media Eye, straight to your inbox

Get the inside track

Sign up to access the complete contact and operational data your peers rely on.