ITV has announced a joint anti-bullying schools project with Stonewall, sponsoring three London schools in a bid to raise awareness of homophobic bullying.
ITV's internal network for lesbian, gay and bisexual employees, ITV Pride, invites pupils to create their own anti-bullying campaigns, with the winner being created professionally by ITV Creative. X Factor singer Marcus Collins, TOWIE's Bobby Cole Norris and Emmerdale's Alicya Eyo star in a short film to launch the campaign, to be shown in the schools.