Supermodel Natalie Vodianova has helped launch the #NEVERSTOP campaign, featuring in a 90 second film to raise awareness of the Paralympic cause and people with disabilities in Russia and worldwide.

Vodianova commented 'My younger sister was born with cerebral palsy and during our childhood we experienced all the public stigmas attached to people with disabilities in Russia... The idea of the film is to raise awareness and inspire people to watch the Paralympic Games, support Paralympians and help to create a change in society's attitude towards people with disabilities'. The video can be viewed online at http://youtu.be/QZcRAreEU1k.