Purple PR has announced it's signed Prince and his band 3rdEyeGirl for print and online publicity in the UK.
The group, which consists of Prince, Hannah 'Ford' Welton, Ida Nielsen and Donna Grantis, has recorded tracks including Something In The Water and Ain't Gonna Miss U When Ur Gone. The agency's roster includes Adele, Beyoncé, Fatboy Slim and Jessie J.