TOWIE star Dan Osborne has been announced as the new face of underwear retailer BangLads.

The online store has released a series of images of Osborne clad in underwear as part of their newest campaign Bang!, to coincide with the Christmas episode of The Only Way Is Essex. Marketing Manager Sarah Potter commented 'We wanted to capture the youth, energy and spirit of the BangLads brand and knew that Dan would be a perfect fit! The shoot shows all 6'5 of Dan in a series of fresh, candid, fun and revealing shots that we hope will connect with our customers'.