British model and actress Lily Cole has been announced as the new face of G-Star Raw at Art Basel, fronting the company's spring 2014 ads, which are set to debut online mid February.

Cole, who will be seen in Sarah Silverman comedy Gravy next year, follows in the steps of previous G-Star Raw models including actress Gemma Arterton and ballerina Keenan Kampa, as she models simple classics such as black denim jackets and white shirts.