Queen guitarist Sir Brian May and model Elle Liberachi have joined forces in aid of breast cancer, announcing the Rock & Ribbon Breast Cancer Awareness Campaign Auction, launched by the 2013 Lingerie Awards.

May has donated and signed one of his personal guitars, which is to be auctioned online (ending December 17) with 100% of the profits going to Breast Cancer Campaign. Liberachi, who organised the auction, also took part in a photoshoot with the guitar and commented 'By auctioning Brian's guitar I hope this will inspire others to create their own fundraisers while encouraging people to look after their bodies, embrace self confidence, courage and their inner beauty'.