Legendary footballer Pelé has been announced as brand ambassador for watch company Hublot for the 2014 FIFA World Cup in Brazil.

Hublot is the tournament's official watch and official timekeeper, and Pelé, considered by many to be the greatest footballer of all time, has been supporting his country in its preparations for the competition. Ricardo Guadalupe, Hublot CEO, said 'It is an immense honour and privilege to have been chosen by Pelé, the King of football', adding 'We are going to accomplish great things together in Brazil!'.