Microsoft has announced a partnership with Jonathan Ross and his company Hotsauce Interactive, which sees the presenter and his colleague Georg Backer become executive producers at the software corporation.
Ross was appointed because of his 'unparalleled understanding for audience trends' as Microsoft focuses on creating cross-media entertainment, and he commented 'I'm thrilled to be joining forces with Microsoft Studios. The explosion in cross-media opportunities and the chance to create and develop entertainment ideas that make the most of both the traditional and the very latest platforms is tremendously exciting'.