TV presenter and model Melanie Sykes has joined forces with Tate & Lyle Sugars, lending her voice to their new campaign videos, accessible via the Blippar app.

The videos feature on special 'Talking Packs' of sugar in supermarkets and see Sykes talking through the different types of golden and brown cane sugars available and how to use them. Commenting on the campaign, Sykes, a keen baker, said 'I'm hoping that seeing my videos on Talking Packs of Tate & Lyle Sugars will give bakers and shoppers like me the confidence to pick up more than just a bag of their regular white sugar, and inspire them to be a little more creative in the kitchen'.