Lloyds Bank and Channel 4 have partnered to launch a TV ad campaign to promote the bank's rebrand, starring Clare Balding, Mary Portas, Nick Hewer and Ade Adepitan.

The first ad, Because Your Home Matters, involves the Channel 4 presenters musing about the first home they owned. David Amodio, Agency Principal at Channel 4, said the campaign is 'a great example' of the broadcaster 'working with a like-minded brand to find a creative solution'.