Cash Money CEO Bryan 'Birdman' Williams has teamed up with music merchandising company Bravado to launch two apparel brands; Rich Gang and YMCMB, the latter in collaboration with Cash Money artist Lil Wayne.
Birdman commented 'I am excited to bring elements of my lifestyle to the masses with the Rich Gang, and with Lil Wayne to be able to share the feel of our labels with the YMCMB Apparel brand'. Both ranges will be available later this year, with full collections to follow in spring 2014.