New York Yankees Robinson Cano, who recently became the first signing for Jay-Z's Roc Nation Sports and CAA's combined enterprise, has landed a multimillion dollar sponsorship deal with Pepsi to be the face of Major League Baseball for the drink company.

Cano's first Pepsi ad debuted during yesterday's All-Star game and he's to join Pepsi's Live for Now campaign, which also features Beyoncé and Blake Shelton.