F1 driver Max Chilton has teamed up with smartphone app Blippar, which uses augmented reality and image recognition, and is to encorporate more sponsors on the Marussia F1 Team car over the coming weeks to unlock games and behind the scenes footage to provide fans with an interactive experience on their phone.

Blippar CEO and Founder, Ambarish Mitra said the app will give fans a chance to access 'a rich world of multimedia content simply through the medium of a logo on a car or other print media'.