Pepsi MAX has unveiled a partnership with British magician Dynamo who's encouraging consumers to 'Live for NOW'.

The collaboration is supported by a marketing campaign including a series of exclusive content created by Dynamo, in-store activity and a Dynamo-led on-pack promotion that will give away prizes including a car. All 600ml Pepsi MAX packs will also give consumers the chance to unlock two previously unseen pieces of magic footage from Dynamo.