X Factor finalist and Big Brother's Bit On The Side presenter Rylan Clark unveils his new anti-fur PETA advertisement in London today, in which he appears naked next to the words 'Fur-Free and Proud'.

Clark says that despite his love of costumes and fashion, it's 'ridiculous' to kill an animal for its fur and that if seen wearing fur 'I'm faking it all the way!'. Other celebrities who've supported the anti-fur cause include Simon Cowell, Pamela Anderson and Pink.