A graduate of Ravensbourne College in 2010, British designer Abley cut his teeth at Jeremy Scott and Alexander McQueen before making his debut at London Collections: Men, helped by Fashion East for autumn/winter 2013.

The menswear label, already picked up by outlandish boutiques Nightvision, Candy, Joyrich and The Unconventional, was selected for support by Topman and Fashion East's initiative MAN for London Collections: Men spring/summer 2014. Those taking notice of the brand include Nicola Formichetti, who commissioned Abley to design a headpiece for Lady Gaga.