CAN Associates has announced it's won the PR account of UK charity Jeans for Genes Day which raises money for Genetic Disorders UK.

The agency will manage press for the 2013 fashion and showbiz charity campaign taking place September 20 (the campaign's been supported in the past by celebrities including Robbie Williams, Katie Price, Coleen Rooney, Michelle Keegan, Christine Bleakley and Made In Chelsea cast members). This year's supporters are to be announced shortly, with the 2013 charity t-shirt going on sale June 10.