Californian fashion retailer Forever 21 has announced Sky Ferreira as the face of its 2013 Capsule Festival Collection which hits stores March 22.

The 20 year old musician and model appears in promotional images, in ads set to launch March 14, photographed by David Roemer in Palm Springs and joins Amber Le Bon, Chanel Iman, Bip Ling and Charlotte Free as a representative of the brand, which opened in the UK two years ago.