The Body Shop has announced The X Factor 2006 winner Leona Lewis as its new Brand Activist.

Lewis, an animal lover and long-time vegetarian, is to help the beauty retailer and NGO Cruelty Free International in their joint, global campaign to end animal tested cosmetics, and has put her name to an exclusive 100% vegetarian make-up and fragrance collection, the Limited Edition Collection by Leona Lewis. The line is available at selected stores from March 26.