Presenter and model Alexa Chung has been named as the first ever face of L'Oréal Professionnel's in-salon INOA colour brand, which is launching new mocha shades this April.

Chung, who's won the British Style Award at the British Fashion Awards three years in a row, said 'L'Oréal Professionnel is behind some of the amazing looks on the catwalks in London and Paris so I'm really excited to join the team'.