High street retailer Topshop has teamed up with Google for its upcoming London Fashion Week show on February 17, streaming from its YouTube and Google+ accounts.
Users will be able to watch the catwalk event from every perspective, from model to make-up artist, with a special camera - named Model Cam - to be worn on models including Cara Delevingne and Jourdan Dunn. The footage is to be projected on the show space and across all digital platforms.