Diet Coke has unveiled designer Marc Jacobs as creative director for 2013, as part of the Sparkling Together For 30 Years campaign.

Jacobs is to create a limited edition collection of bottles and cans available from March, inspired by the rise of female empowerment over the last three decades. The brand has also produced a short film: Marc Jacobs' Photo Booth Break, featuring the designer shirtless in tribute to the Diet Coke 'Hunk' ads from the 1990s.