Olympic gold medalist Lindsey Vonn has been announced as beauty product Tweezerman's first spokeswoman and features in the brand's latest advertising campaign, rolling out in the UK March 1.

American skier Vonn, who's to work with the company throughout 2013 across its TV and digital campaigns, has also launched her own microsite (www.tweezerman.com/lindseyvonn), showcasing her favourite items, an ambassador profile and behind the scenes videos.