Former tennis player Jimmy Connors has signed with Agency For The Performing Arts (APA) where he's to be rep'd by Scott Simpson.

The talent agency has been brought on board to extend his brand across all platforms. Connors is also represented by Michael Blakey of Electra Star Management and his memoir, The Outsider, is to be published by Harper in May 2013.

Sign up for our free newsletter

Get weekly news updates from The Media Eye, straight to your inbox

Get the inside track

Sign up to access the complete contact and operational data your peers rely on.