Breast Cancer Care has teamed up with QVC for a three hour live broadcast, Be Aware, Show You Care (October 17), featuring on-air and online auctions of items including TV presenter Andrea McClean, who's put herself up for sale.

QVC is also the official broadcast partner for the charity's fundraising fashion show at Grosvenor House Hotel, October 3, which features performances by Geri Halliwell and Joe McElderry.