Edwina Currie and Ben Shephard are fronting the 5by25 campaign by Red Tractor beef and lamb, hitting the road to encourage young people to master five simple dishes by the age of 25.

In an election-style campaign launching today, Shephard visits the south of England, promoting his favourite shepherd's pie, while Currie tours the north with her lamb curry. They're each aiming to gain the biggest following for their dish by encouraging people to vote for their favourite via the campaign website, Facebook and Twitter.