Wolverhampton Wanderers footballer Matt Jarvis is fronting new campaign Food4Thought from the British Heart Foundation, which aims to tackle childhood obesity and encourage youngsters to lead healthier lifestyles.

Statistics published by the charity show children spend two thirds of their day asleep or inactive, and Jarvis commented 'I want to remind children there are all sorts of activities out there from BMX bike riding to dance classes and trampolining or even much more informal games, such as hide and seek'.