American actress Angie Harmon is fronting a new US prostate cancer campaign from Stand Up To Cancer and The Safeway Foundation, starring in a public service announcement in June to raise awareness of the fight against the disease.

Coinciding with Safeway's annual in-store Prostate Cancer Awareness fundraiser, the campaign includes print ads and a reusable shopping bag, embossed with the slogan 'It starts with a wish; it can end with a cure'.