A host of celebrities including Celia Imrie, Natalie Cassidy, Jessica-Jane Clement and Tara Palmer-Tomkinson have donned wigs to support children's cancer charity Young Lives Vs Cancer's Wig Wednesday today, in a series of portraits shot by Rankin.

The charity is calling for the public to 'get wiggy with it' and make a donation to help children with cancer, urging workplaces, schools and universities to get involved. Natalie Cassidy said 'I love the idea behind the campaign– I know my friends would love to don a cool new look for the day and if we can raise money for Young Lives Vs Cancer at the same time then even better'.