Topman has enlisted a host of NewGen designers including Lou Dalton and James Long to launch a t-shirt collection to raise funds for the British Fashion Council Princess of Wales Charitable Trust, which was set up after the death of Princess Diana in 1998 and supports emerging designers.

Celebrating British talent, the NewGen Men have each created a t-shirt embodying the line 'Menswear Rules Britannia'. The project launches worldwide in-store and online on June 7, with £5 from each sale going towards the Trust.