Bauer Media has teamed up with LG Mobile in a mulit-platform marketing campaign promoting ITV2's The Exclusives, a series following aspiring journalists competing for a job at a Bauer title.
The campaign will feature across the publisher's magazine and radio portfolios and also includes a microsite containing additional content. Separately, LG Mobile has secured a sponsorship package with ITV Commercial for the show, including sponsorship of its official website. This sponsorship and the Bauer Media partnership supports the launch of LG’s L-Series smartphone range.