Russian journalist and TV personality Tina Kandelaki has signed a two-year contract to become the face of Swedish beauty brand Oriflame, following in the footsteps of previous ambassadors Monica Bellucci and Natalia Vodianova.

The campaign, featuring TV, digital and print advertising, launches on April 30 across Russia, the Baltic States and the Commonwealth of Independent States. Kandelaki is donating her fee from the signing to public initiatives focusing on education, with the majority spent on Smart School, a national education project she founded.