TOWIE star Lauren Goodger unveiled a new PETA ad in London's Covent Garden today, in which she appears with her body painted to resemble a snake and a blood-filled tear falling from her eye, next to the caption 'Wearing Exotic Skins Kills.

Leave Wildlife Out of Your Wardrobe'. The ad is linked to PETA US's exposé of the exotic skins trade narrated by Joaquin Phoenix, highlighting how snakes, alligators and other exotic animals who are killed for their skins are often nailed to trees, bludgeoned with hammers and skinned alive.