Glacéau Vitaminwater is gearing up for the London 2012 Games with a new promotion starring global ambassador Jessie J, launching April 1.

Supported by a national press campaign and digital activity on the brand's Facebook page, the new bottle sleeves feature the singer's iconic black bob, with Jessie J downloads being offered with each purchase. Consumers also have the chance to win a pair of tickets to the Games, a two night stay at a 5-star London hotel and an invitation to an exclusive Glacéau Vitaminwater event.