Blogger Tavi Gevinson and singer Cyndi Lauper are fronting a new UNIQLO campaign for the brand's spring 2012 coloured denim collection, featuring eight different shades and various leg lengths, launching this month.

The pair also model t-shirts from the label's new Orla Kiely collection, launching March 19. The collaborative range, which includes dresses and shirts, will be unveiled at an in store event on March 31 (see Diary).