Absolut Vodka has collaborated with Gorillaz co-founder and artist Jamie Hewlett to create a limited edition London-themed bottle.

The design portrays London’s style and fashion pioneers over the past 200 years, introducing seven characters who have influenced and shaped the city's culture. Absolut London goes on sale March 1 in Selfridges and Harvey Nichols, and 50 collectors' gift packs are available to fans exclusively through the brand's Facebook page from March 22.