Footballer turned actor Vinnie Jones is fronting a new campaign by the British Heart Foundation, promoting Hands-only Cardiopulmonary Resuscitation (CPR).

Jones stars in a TV advert demonstrating how to give hard and fast compressions to the chest in a resuscitation attempt, advising viewers not to give 'the kiss of life'. Performed to Bee Gees hit Stayin' Alive, the charity hopes the ad, airing throughout January, will give untrained bystanders the confidence to intervene in an emergency.