Fashion house Balenciaga has turned away from celebrities and supermodels for its latest ad, bringing four unknown models on board for the spring/summer 2012 campaign.

Rising young newcomers Laura Kampman, Juliane Grüner, Kirstin Liljegren and Rosie Tapner (Media Eye Radar tips) shot with photographer Steven Meisel in New York last month. The campaign is slated to roll out in February across print and online platforms.