Pop sensation Rihanna has been announced as the new face of Vita Coco coconut water and features in a national campaign launching this summer.
She joins celebrities including Madonna and Anthony Kiedis in supporting the brand.
Rihanna fronts Vita Coco's marketing campaign
11 05 2011
Sign up for our free newsletter
Get weekly news updates from The Media Eye, straight to your inbox
Get the inside track
Sign up to access the complete contact and operational data your peers rely on.