BA launches its Great Britons campaign with their Olympic ambassadors, in a quest to find the best British artists, chefs and scriptwriters.

As the official airline partner of the 2012 Olympic and Paralympic Games, BA is offering applicants the chance to collaborate with the experts on one of three creative projects. Emin, Blumenthal and Grant will give one-on-one mentoring to the three winners and work with them on an art piece, menu and short film, respectively, to be showcased on BA flights leading up to the Games. Entry is open until July 27.