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American tennis player Coco Gauff co-stars with NFL star Trevor Lawrence in American Eagle's autumn 2024 campaign. A spokesperson for the brand commented 'We've been doing some deep research on Gen Z and Millennials and understanding what our brand means to them. Coco Gauff, already a tennis icon, is someone who exemplifies that entrepreneurial hustle of Gen Z, with her business interests, with her community impact and her sense of style as well'.
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